Reclaim 10 Years of Your Life in just 90 Days
PRIME40 is the most transformative program for men over 40. Build strength, regain health, and enter your second prime—no matter your past, profession, or starting point.
You’ve Built Everything Except Your Health.
You’ve achieved in life: built a family, a career, lasting friendships, and more. But somewhere along the way, you stopped prioritizing your own health. The energy’s not the same, strength is fading, and the body you remember feels distant. Age isn’t the excuse—there’s more to your story, and it’s time to write it.
It’s not your fault. Life’s demands are real. With PRIME40, this all changes.
Benefits
Build more muscle than you did in your 20s.
Find energy you thought was gone for good.
Join a brotherhood of men over 40, all transforming together—no matter background, job, or history.
Built for Men Over 40 Who Refuse to Settle.
Everything You Need to Enter Your Second Prime.
Custom Training Programs
Built for your body, schedule, and real life.
Nutrition That Works
Simple changes, sustainable results.
Weekly Check-ins
Direct access to your coach, step by step.
Private Community
Connect with men over 40 who get what life feels like right now.
Mindset Mastery
Break through mental barriers at any age.
Lifetime Access
Once you’re in, you’re always a part of PRIME40.
Your Second Prime Starts Now.
Join men over 40 who answered ‘it’s just age’ with action—and got results.
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